If you’ve spent any time on social media at all, then you’ll know how addictive it can be. Posting and waiting for the likes and followers to roll in can be incredibly rewarding, especially if it’s content you’ve poured your heart and soul into. Watching as people come to appreciate what you’ve created and understand…
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There has been a continuous heated debate over years among experts regarding 2 of the phenomenal performing applications Instagram and Facebook for social media marketing by various brands. Undoubtedly since Facebook was launched earlier than Instagram and enjoys a large pool of followers, Instagram has given a big blow to the former for its efficient…
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If you’re running a business, you should definitely have a robust social media plan in place. It’s fair to say that social media has had a huge impact on the way we interact with one another, but it’s also changed the way we work, with social media marketing taking centre stage in a way it…
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TikTok is still a baby. Founded in 2018 as the result of a merger between two apps, Musical.ly and Douyin, by a Chinese tech company. To think that TikTok has only been live for just over 2 years is insane. TikTok now has over 3.7 billion active users as of January 2021. In terms of…
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Being a social media influencer can be an incredibly lucrative and rewarding career, but you have to know what you’re doing. Many people look at social media influencers and think that what they do must be easy, but the reality is far from that simple. Influencing on social media involves long and strange hours, exercising…
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Did you know that you can broadcast live to your followers on Instagram? It’s true, and it’s one of the best ways to engage with your followers on the platform. When you go live on Instagram, you can ask and receive questions in real time, show your followers what you’re up to, or unveil the…
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There is some truly incredible content on TikTok. Some of the most popular and well-liked videos on the platform defy expectations, transcending the supposedly “limited” format of short-form video to produce creative and imaginative pieces of work. Many TikTok videos would stand next to professionally-produced endeavours as art, so browsing the platform is about much…
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TikTok’s meteoric rise to prominence has been well-documented. The platform is experiencing phenomenal exponential growth and isn’t showing any signs of slowing down. In 2020 alone, 315 million downloads of TikTok were registered, which represents a 58% increase on the number of downloads in 2019. There are many reasons for TikTok’s success; brands, young people,…
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Like every success story, TikTok’s phenomenal rise to prominence didn’t happen by accident. The app has a dedicated team of corporate professionals behind it, funding it and making sure it’s as popular as it can possibly be. With the popularity of TikTok skyrocketing all the time, you might be wondering: who’s behind the platform’s meteoric ascent? The story of TikTok’s founders is at…
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TikTok is all about the community. Unlike other social media platforms, TikTok places an emphasis on the community aspect; its user base is like a big extended family. While there are sometimes spats or arguments within that community (or externally), many of TikTok’s features revolve around its sense of inclusion and togetherness. One of the…
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