Like every success story, TikTok’s phenomenal rise to prominence didn’t happen by accident. The app has a dedicated team of corporate professionals behind it, funding it and making sure it’s as popular as it can possibly be. With the popularity of TikTok skyrocketing all the time, you might be wondering: who’s behind the platform’s meteoric ascent? The story of TikTok’s founders is at…
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TikTok is all about the community. Unlike other social media platforms, TikTok places an emphasis on the community aspect; its user base is like a big extended family. While there are sometimes spats or arguments within that community (or externally), many of TikTok’s features revolve around its sense of inclusion and togetherness. One of the…
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As a brand or an influencer looking to increase your reach, you should of course be looking at all the major social media platforms as tools to help you do this. All of them are useful in the fight to get your content recognised and publicised in as many places as possible. With that said,…
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If you’re a social media influencer looking to make it big, or you’re a brand wanting to expand your reach and influence, you’ve probably heard of social media bots. There are many different kinds of bots, but the most prominent one that you’re likely to be familiar with is the type that artificially bolsters your…
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Despite some wobbles, Facebook is still unquestionably the most popular social media app in 2020. Pretenders like TikTok, Instagram (which Facebook actually owns), and Twitter may be coming to try to claim Facebook’s crown, but the incredible brand recognition and widespread appeal of Facebook mean it’s unlikely to be unseated any time soon. With that…
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If you’re looking at the world and seeing all the toxicity and difficulty that social media can sometimes cause (although it can also be a force for good), you may well be wondering how you can delete your accounts. Luckily, doing so really couldn’t be simpler in most cases. Some social networks will offer you…
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There are many different social media platforms out there. Each one has its own drawbacks and positives; you won’t find the same experience across different platforms, nor will you find the same demographic or audience. If you’re an influencer, it’s important to approach each network with a solid and realistic understanding of what to expect…
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As a business owner, it’s extremely important for you to be using social media as often and as effectively as possible. Social media has been the king of online content marketing since it took off as a major internet force, and never has that been more true than it is in 2020. There are things…
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If your business doesn’t have a social media presence, you’re going to find yourself struggling against your competition. The fact is that social media is a crucial tool for increasing engagement and converting customers. If you want to stay ahead of the curve, you’re going to need to use your social media platforms effectively. Each…
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