Instagram is still one of the most popular social media apps in the world. Despite the increasing popularity of platforms like TikTok, Instagram is holding steady, attracting around a billion monthly active users at last count. Despite controversies surrounding whether it’s good for the mental health of its users and what exactly it does with…
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If you want to be successful on social media, you need to track your metrics. One of the most important figures you need to keep an eye on is your followers; how many people have decided to follow you and see the content you create on a regular basis. Followers are critical on social media,…
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If you’ve spent any time on social media at all, then you’ll know how addictive it can be. Posting and waiting for the likes and followers to roll in can be incredibly rewarding, especially if it’s content you’ve poured your heart and soul into. Watching as people come to appreciate what you’ve created and understand…
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There has been a continuous heated debate over years among experts regarding 2 of the phenomenal performing applications Instagram and Facebook for social media marketing by various brands. Undoubtedly since Facebook was launched earlier than Instagram and enjoys a large pool of followers, Instagram has given a big blow to the former for its efficient…
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If you’re running a business, you should definitely have a robust social media plan in place. It’s fair to say that social media has had a huge impact on the way we interact with one another, but it’s also changed the way we work, with social media marketing taking centre stage in a way it…
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TikTok is still a baby. Founded in 2018 as the result of a merger between two apps, Musical.ly and Douyin, by a Chinese tech company. To think that TikTok has only been live for just over 2 years is insane. TikTok now has over 3.7 billion active users as of January 2021. In terms of…
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Being a social media influencer can be an incredibly lucrative and rewarding career, but you have to know what you’re doing. Many people look at social media influencers and think that what they do must be easy, but the reality is far from that simple. Influencing on social media involves long and strange hours, exercising…
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Did you know that you can broadcast live to your followers on Instagram? It’s true, and it’s one of the best ways to engage with your followers on the platform. When you go live on Instagram, you can ask and receive questions in real time, show your followers what you’re up to, or unveil the…
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There is some truly incredible content on TikTok. Some of the most popular and well-liked videos on the platform defy expectations, transcending the supposedly “limited” format of short-form video to produce creative and imaginative pieces of work. Many TikTok videos would stand next to professionally-produced endeavours as art, so browsing the platform is about much…
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TikTok’s meteoric rise to prominence has been well-documented. The platform is experiencing phenomenal exponential growth and isn’t showing any signs of slowing down. In 2020 alone, 315 million downloads of TikTok were registered, which represents a 58% increase on the number of downloads in 2019. There are many reasons for TikTok’s success; brands, young people,…
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