If you want to be successful on social media, you need to track your metrics. One of the most important figures you need to keep an eye on is your followers; how many people have decided to follow you and see the content you create on a regular basis. Followers are critical on social media,…
There has been a continuous heated debate over years among experts regarding 2 of the phenomenal performing applications Instagram and Facebook for social media marketing by various brands. Undoubtedly since Facebook was launched earlier than Instagram and enjoys a large pool of followers, Instagram has given a big blow to the former for its efficient…
TikTok is still a baby. Founded in 2018 as the result of a merger between two apps, Musical.ly and Douyin, by a Chinese tech company. To think that TikTok has only been live for just over 2 years is insane. TikTok now has over 3.7 billion active users as of January 2021. In terms of…
Being a social media influencer can be an incredibly lucrative and rewarding career, but you have to know what you’re doing. Many people look at social media influencers and think that what they do must be easy, but the reality is far from that simple. Influencing on social media involves long and strange hours, exercising…
Did you know that you can broadcast live to your followers on Instagram? It’s true, and it’s one of the best ways to engage with your followers on the platform. When you go live on Instagram, you can ask and receive questions in real time, show your followers what you’re up to, or unveil the…
There is some truly incredible content on TikTok. Some of the most popular and well-liked videos on the platform defy expectations, transcending the supposedly “limited” format of short-form video to produce creative and imaginative pieces of work. Many TikTok videos would stand next to professionally-produced endeavours as art, so browsing the platform is about much…
TikTok is all about the community. Unlike other social media platforms, TikTok places an emphasis on the community aspect; its user base is like a big extended family. While there are sometimes spats or arguments within that community (or externally), many of TikTok’s features revolve around its sense of inclusion and togetherness. One of the…
As a brand or an influencer looking to increase your reach, you should of course be looking at all the major social media platforms as tools to help you do this. All of them are useful in the fight to get your content recognised and publicised in as many places as possible. With that said,…
If you’re a social media influencer looking to make it big, or you’re a brand wanting to expand your reach and influence, you’ve probably heard of social media bots. There are many different kinds of bots, but the most prominent one that you’re likely to be familiar with is the type that artificially bolsters your…
Despite some wobbles, Facebook is still unquestionably the most popular social media app in 2020. Pretenders like TikTok, Instagram (which Facebook actually owns), and Twitter may be coming to try to claim Facebook’s crown, but the incredible brand recognition and widespread appeal of Facebook mean it’s unlikely to be unseated any time soon. With that…