If you want to be successful on social media, you need to track your metrics. One of the most important figures you need to keep an eye on is your followers; how many people have decided to follow you and see the content you create on a regular basis. Followers are critical on social media, and this is true across every social media platform; whether it’s TikTok, Facebook, Instagram, or any other app, you need followers if you want your content to connect with people.
With that in mind, it should stand to reason that if you want to achieve any measure of success on social media, you’re going to need to amass as many followers as you can. Doing so isn’t easy, however. You’re constantly in competition with other social media users to gain followers (or it can certainly feel like it), so knowing what moves to make and when is where the difficulty comes in. Here are 6 ways we’ve found effective for getting more followers on your social media accounts.
1. Use a follower service
Follower services such as ours can be excellent ways to build a following on social media. If you’re struggling to attain followers simply by posting content, then you’re not alone; it takes much, much more than this to achieve social media success. Even if you follow every possible rule to the letter, you may simply find yourself unlucky enough never to build a following, and that’s where services like ours come in. We can help you build organic, natural followings that will stand you in good stead for further expanding your social media reach.
Of course, you must be careful to use the right service. Not all services are created equal; some will ask for your password and login credentials, which means they’re not on the level. Be sure to do thorough research first!
2. Hit trends with your content
Unfortunately, there is no “golden rule” when it comes to gaining followers on social media. Some websites will tell you that there is an “easy” method for gaining followers, but the fact is there’s always going to be some luck involved. However, one way to try and guarantee that you get followers is simply to make sure you’re creating content themed around current trends.
Social media is largely structured around trending topics; sometimes they are inspired by current events, and at other times they will be challenges or topics created by users for others to try out. You should be checking these topics every time you log in and creating content that uses the topics as hashtags. This is one way to help you achieve success.
3. Post at good times, and post regularly
Posting your content at the right times is a good way to try and influence your social media success. There are natural times when social media apps have more users; these times vary according to the app, so you should look at the stats for your chosen platform to see when the most users are online. Aiming to post content at these times increases the likelihood people will see what you’re posting, which in turn means you’re more likely to get more followers.
You should also make sure to schedule posts so that you can create them regularly. Once or twice per day should be enough for most platforms. Post too frequently and you run the risk of overwhelming your followers; post too infrequently and your content may be buried beneath a deluge of other users’ posts. It’s a delicate balancing act you need to master.
4. Use visual elements
Pure text posts don’t perform as well as those that contain visual elements. You could include images with your posts, for example, or you could make sure that your content can also be presented in video form. Image content has been proven to increase social media engagement, which is why you should make sure to include it in your posts. It could increase your following simply by virtue of making sure that more people engage with it and don’t just scroll past it.
Sometimes, your content won’t work with visual elements. When this happens, be sure to keep your text as engaging and involving as possible. You’re trying to build followers, so keep text punchy, short, and to the point. Don’t waffle and don’t talk around what you’re trying to say.
5. Talk to existing followers
In your quest to get new followers, you should never neglect the ones you already have. These followers could make or break your social media career. They’re the ones who are here for you when you post content; they’ll comment on it and engage with you, so be sure to reciprocate that love with your own appreciation. Reply to their comments and ask them questions when you post.
This has the added benefit that new followers will see the comments you’re posting and will know that you’re a responsive content creator. In turn, this could inspire them to follow you; if they know you respond and are engaged, then they’ll feel better about being a part of your community. Followers breed followers – it’s a paradox, but it’s true, so make sure not to ignore your existing followers!
6. Strengthen your brand
Social media followers are attracted to professionalism. They like to see a strong, reinforced visual brand, because it shows that you’re serious about what you do. With that in mind, you should always be working on your branding as much as possible. Creating professional-looking profile pictures and writing strong, enticing bios are both important things you can do to enhance your social media presence.
Another important thing to keep in mind when building a social media brand is to keep things consistent between platforms. If your TikTok profile looks totally different to your Twitter account, you may alienate people who want to follow you on one platform; they may even think you’re not the same person across platforms! Keep your visual branding consistent if you want to obtain (and maintain) followers.