Here’s a fun fact: Instagram is currently the most-followed account on the Instagram platform. It has over 480 million followers and is followed by Cristiano Ronaldo, who currently enjoys 412 million followers. Naturally, as a content creator, you’re unlikely to come close to those numbers, but there’s nothing wrong with ambition, right? Other hugely popular figures on Instagram include Selena Gomez (303 million followers), The Rock (also 303 million) and Beyonce (242 million).
Of course, those raw numbers don’t mean anything unless you’re getting regular engagement from your followers. One of the best ways to become a social media influencer is to build a following, but that following will be hollow if your followers aren’t talking to you, feeding back on the content you’re creating, and responding to your social media posts. On Instagram, it can be especially difficult to build an engaged following, but it is, of course, possible. Here are 4 ways to gain Instagram followers that will engage with your content.
1. Use a follower service
There are countless follower services out there that offer to help you build a following on social media. By signing up with sites like ProfileFollower, you’ll gain organic followers that will flood your account and respond to your content. Gaining followers organically is very difficult in the modern era; so many people are shouting for attention on social media that you can easily be drowned out. That’s why our service is so useful; it helps you to gain followers without needing to endlessly grind.
However, you should be careful that the service you’re opting for is above board. No follower service should ever ask for your password or any other sensitive credentials. This information is not needed for the service provided, so make sure that you’re not being asked to give companies your login information. It’s also a good idea to read testimonials before you commit so that you know the service you’re using is well-respected by its clientele.
2. Engage with other users
If you want engagement on your content, then it stands to reason that you should be reciprocating as much as possible. Seek out your favourite content creators (or even discover new ones!) and leave comments and likes on their Instagram posts. Ask them questions – you might get answers, and that might leave them better-disposed to following you back. Content creators love getting questions and engagement, so show a little yourself and it will go a long way.
If you’re feeling particularly interactive, then you could even create a response post on your Instagram page. When you make your post – or your Story, or however you choose to frame the post – tag the creator in it and ask them for their opinion. Directly asking for engagement isn’t always a successful strategy, but even if you don’t get a direct response, you might get followers when the creator’s audience discovers your content and realises that it’s of a high quality.
3. Team up with brands
As an influencer, one of your main sources of income will be teaming up with brands and businesses. While successful influencers are often approached directly by brands looking to collaborate, you may have to take a more proactive approach. One way to do this is to look at which brands your fellow influencers are collaborating with and reach out to them. If people see your content in conjunction with an ad or a sponsored post, that can only mean good things for your follower count!
Of course, it’s important to maintain a few rules when you’re collaborating with brands. Make sure not to do anything that could compromise your image or brand identity as an influencer. Doing so could cause more harm than good, even if it looks like it’ll bring in followers in the short term. You also shouldn’t punch above (or below!) your weight – don’t approach brands that are out of your league one way or the other. Keep these core rules in mind and you should be just fine.
4. Conduct extensive content research
If you’re going to gain more followers, then you should be posting the kind of content those followers want to see. This will differ depending on your demographic, but you can’t simply make the content you want to make and expect your follower count to skyrocket. It’s an unfortunate balancing act: do you prioritise pure success on social media, or do you make content that’s uncompromising and risk either losing followers or stagnating?
There are lots of ways to research what sort of content your demographic likes. Plenty of free analytics tools online will help you to do this; you can look up what videos and images are most popular on Instagram with people of certain ages, then try to trend towards making that sort of content. You can also just ask – the followers you have right now should be happy to tell you what kind of things they want to see from you. It’s important to strike a balance between being true to yourself and achieving mainstream success.
Gaining followers on Instagram isn’t easy – if it was, then everyone would be doing it and the role of influencer wouldn’t be as rare and prized as it is. However, if you follow our tips above and keep working at your Instagram profile, then you should be able to achieve success. We wish you all the best in your social media journey!